ViewSonic 2017 InfoComm International Trade Show Speakeasy Invitation

We helped ViewSonic create an invitation set and monitor graphics for their trade show display, featuring a two-hour cocktail hour. The retail section of their booth was converted to a 1920s-themed speakeasy, offering free drinks to guests that received exclusive “Three Finch Club” membership cards via their invitations. We also designed background graphics for full screen monitors that served as the backdrop for the “bar.”

At the speakeasy, guests received the ViewSonic “Recipe for Success” guide which included the drink menu with recipes, along with components that paved the way for ViewSonic’s development as an industry leader.

The ViewSonic booth was a success in terms of attracting new customers and potential customers. ViewSonic had over 100 guests at the speakeasy, 500 swipes at their booth (of those, 400 were new contracts) - 60 were educational signups, and 30 were new partners for AV. In addition, 23 people signed up for ViewSonic’s AV integrator program at the show, and several more leads were converted after the show.