The People’s Deli Branding

The People’s Deli is a gourmet sandwich shop in Dana Point, California that was bought out and renamed by new owners. The new owners envisioned The People’s Deli as a specialty sandwich shop that uses high quality ingredients and simple recipes. Their motto was “Eat Well. Live Better.” The name, “The People’s Deli” reflects their policy of donating 5% of all food purchased back to their local community.

The sophisticated branding hones in on their position as specialty sandwich crafters.