Netflix NARCOS Series Consumer Products
Narcos is Netflix’s addictive series that takes a dramatic look at the infamous Columbian drug cartels of the 1970s. To promote the third season, our agency worked with production company Gaumont and licensing agency Evolution to develop design elements for packaging and merchandise.
WHAT WENT INTO IT (THE THINKING)
The scope of work included creating concepts based on the show's themes, so we broke it down to two prominent themes: espionage and editorial. We turned Narcos into a lifestyle brand. We created designs that honored the themes of the show, but had the same kind of contemporary, urban style that you see in top streetwear labels.
RESULTS
We developed a comprehensive set of art and graphics so that licensees could create Narcos packaging and merchandise, such as shirts, jackets, watches, flasks, and shot glasses. To ensure all licensees remain true both to the spirit and letter of the brand, we also developed an accompanying style guide that dictates how to appropriately apply the artwork on products.
