Jovenville Tarot Cards Halloween Campaign

Inspired by the Halloween season, I helped create a comprehensive marketing campaign for award-winning Orange County creative agency, Jovenville. The goal of the campaign was to highlight the agency’s branding expertise, with the concept that the “Oracle of Jovenville” could see into the future to predict the destiny of a client’s brand. The tagline for the campaign was “This Halloween, your fate is in the cards.” I created a Jovenville branded tarot card deck that included such cards as “The Emperor” (creative director), “The King of Wands” (graphic designer), and “The Quill” (copywriter - all representing the Jovenville team.

The campaign also included social media and email marketing components, and a website, testyourfate.com where visitors could generate a tarot reading with a fortune/call to action.