INSIDE Santa Clara Newsletter Redesign

The City of Santa Clara was in need of a redesign of their current community newsletter. The old newsletter was copy heavy with 2-color printing and small, low-quality black and white images. Based on feedback from residents, the community wanted a more up-to-date, progressive design that was easy to read.

We developed a fluid masthead design that would change with every issue, in an effort to reflect the diversity in their community and the industries in Santa Clara. We pushed the front page design to feature a main story and headline, using key photography and copy, along with a sneak peek of the other articles to draw readers in. A color palette was developed using their main brand colors which we expanded to include a set of brighter secondary colors specifically for the newsletter.

We also included an insert in every issue highlighting key information, such as a community events calendar or water quality report.