There’s no such thing as too many scoops.

Hans’ Homemade Ice Cream has been an Orange County staple since 1972. When it came under new ownership in 2012, I was approached by the new management to rebrand the shop in order to stay up to appeal to a wider range of young customers and compete against some of the trendier ice cream shops popping up locally.

Since Hans’ was beloved for their old-fashioned, homemade ice cream, with longstanding customers, I didn’t want to stray too far away from the heart of their original brand. The solution was to start with an up-to-date evolution of their original logo, while incorporating fresh fonts, illustration styles, and colors that were simultaneously “retro” yet contemporary.